5 AI prompts that do the work of a full-time marketing assistant

AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever. Continue reading

Hire an assistant, bring on a partner or stay solo? A guide

Should successful agents hire help, partner up or just tough it out and push through? Kevelyn Guzman asks. The answer depends on the math. Continue reading

Bess Freedman: Days-on-market metrics are facts. Sorry, not sorry

Our transparent real estate market, though not perfect, remains the envy of most of the world because of how efficient it is, Bess Freedman writes. Continue reading

The 2026 market’s not exactly what we had hoped for

While real estate pros had hoped we’d be out of the woods by now, Carl Medford writes, a variety of factors are still keeping the market in a holding pattern. Continue reading

Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it

If every major platform builds its own version of a pre-market channel, the industry won’t become more open, Sean Frank writes. It will become more segmented. Continue reading

You are the diamond: A message to the mature real estate agent

Coach Darryl Davis offers words of wisdom to veteran real estate agents: There’s still a place for you in a changing industry. Continue reading

Put a price tag on potential by working with developers

Troy Palmquist and Breezy’s James Harris talk build potential, deal flow and developer-friendly data insights. Continue reading

Have an agent churn problem? Here are 6 proven solutions to fix it

If real estate agents are leaving your team or brokerage, it’s not a loyalty issue, writes coach Verl Workman. It’s a leadership systems issue. Continue reading

Let the HOMES system help you nail your next buyer consultation

Take your buyer consultation from transactional to consultative with Josh Ries’ step-by-step system for working with buyers. Continue reading

Here’s our top marketing advice of 2026 (so far)

If you’re looking for solid marketing advice that actually works today, check out these top 10 stories of 2026 (so far). Continue reading