Communication isn’t the product. It’s the evidence

Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading

NAR’s Chief Economist: Mortgage rates won’t drop to 3%. Here’s why

In this episode of Real Estate Insiders Unfiltered, Dr. Lawrence Yun unpacks the real forces driving today’s housing market and why expecting ultra-low mortgage rates again may be unrealistic. Continue reading

Here’s what your 1st meeting with a buyer should look like

Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next. Continue reading

How ‘Owning Manhattan’s’ Peter Zeitzaff got an ‘Ivy League MBA’ in 3 months

Through persistence, hard work and mastering his craft, Peter Zaitzeff went from slinging burgers to the target of Ryan Serhant’s recruiting efforts. Here’s how he did it and what agents can learn. Continue reading

You don’t grow by doing more. You grow by doing better

According to real estate top producer Kat Kosmala, growth comes from developing and implementing systems that work. Continue reading

Why fluctuating rates raise the stakes for home inspections

New contributor and CEO Charles Furlough explains that inspections are not just about safety but also about financial pitfalls in today’s market. Continue reading

How not to lose your real estate license (and torpedo your career)

You worked hard for your real estate license. Don’t let a foolish mistake (or purposeful error) result in disciplinary proceedings against you. Continue reading

No one’s training new agents for this part of real estate

One of the first things new agents need to know is how to help a client step back and think clearly about their real estate goals and challenges, broker-owner Deb Siefkin writes. Continue reading

What a moon mission can teach women about timing and success

Christina Koch just became the first woman in history to travel around the Moon. Julie Escobar shares what Koch’s story means for every woman in real estate who thinks she’s missed her window.  Continue reading

Are we turning real estate professionals into gig workers?

The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. Continue reading