Your real estate listing isn’t selling? Consider these 5 factors

If your listing has been sitting on the market for too long, trainer Bernice Ross shares five elements of a successful strategy to get it sold. Continue reading

How to pivot when you’re losing deals you should be winning

BHGRE President Ginger Wilcox describes how agents can win more deals by changing the way they present their qualifications to clients. Continue reading

Inman On Tour Texas 2025 Agenda is Live

Inman On Tour Texas is back for 2025, bringing together the industry’s top agents, brokers and thought leaders for a one-of-a-kind event. Continue reading

RealScout and Agent Image partner to steal Zillow leads — and give them to you

Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow. Continue reading

Could your lender co-marketing violate RESPA? The Download

Learn more about a North Carolina “pay-for-play” scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need. Continue reading

TikTok is the most powerful lead gen tool you’re probably not using

Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading

After 40 years in business, this Utah real estate broker gets a client a week through TikTok

“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading

7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how. Continue reading

What brokers can do about leaking profits and losing loyalty

The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend. Continue reading

Stop using AI as a Google substitute. Do this instead

Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading