How ‘Owning Manhattan’s’ Peter Zeitzaff got an ‘Ivy League MBA’ in 3 months

Through persistence, hard work and mastering his craft, Peter Zaitzeff went from slinging burgers to the target of Ryan Serhant’s recruiting efforts. Here’s how he did it and what agents can learn. Continue reading

Why your best agents ignore your brokerage’s tech stack

If your top agents aren’t using your tech stack, it’s not a training, culture or communication problem, The Agency’s Zane Burnett writes. It’s a product problem. Continue reading

You don’t grow by doing more. You grow by doing better

According to real estate top producer Kat Kosmala, growth comes from developing and implementing systems that work. Continue reading

Why fluctuating rates raise the stakes for home inspections

New contributor and CEO Charles Furlough explains that inspections are not just about safety but also about financial pitfalls in today’s market. Continue reading

How not to lose your real estate license (and torpedo your career)

You worked hard for your real estate license. Don’t let a foolish mistake (or purposeful error) result in disciplinary proceedings against you. Continue reading

No one’s training new agents for this part of real estate

One of the first things new agents need to know is how to help a client step back and think clearly about their real estate goals and challenges, broker-owner Deb Siefkin writes. Continue reading

Your seller needs to sell now. Here’s how to handle the 6 objections that will stop them

Help seller clients position their home where buyers see it as the best value among the properties currently on the market.  Continue reading

Translating the economics of price discovery to private listings

Private listings, properly understood, do not replace the MLS — they help it work better by improving the conditions under which price discovery begins. Continue reading

Buyers are scared. That’s why they need our insight right now

Our job as professionals is to read between the lines and help our clients make better decisions than they’d make on their own, Greg Hague writes. Continue reading